Marketing from 2000 to 2010: Almost Everything Changed Now you have the 21 st Century version of the Kodak Carousel in the palm of your hand! Timeless Marketing Commandments Your job: B to B: Make your customers successful B to C: Make your customers’ lives better 1st understand, then be understood Listen, really listen to your customers Engage your customers in dialogue Encourage word of mouth Marketing from 1960 to 2000: Almost Nothing Changed Don Draper and his team would still feel at home 40 years later. It was about heartfelt customer benefits. It’s a carousel.” 'This device isn't a space ship. Mad Men: PR & Marketing in 1960 Plenty of drinking, smoking, and such But, it was still about storytelling It was still about content It was still about engaging the public approach to content marketing How I would transform on local non-profit website ĥ0 Years of Marketing Nothing has changed Everything has changed Learning what still works-and what doesn’t from Don Draper and the Mad Men crew. What We’ll Dig into This Morning Understand the current state of marketing Why content marketing is critical How social media fits in the marketing picture Case studies of successful implementations The B.E.S.T. Why Now Could be the Best Time to be a Non-Profit… … But only if you can put content marketing, the web, and social web, to work
Content Marketing Strategies for Non-Profitsįor Non-Profits: Is It the Best of Times…or the Worst of Times?
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